The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm has developed comprehensive integrated programs - from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands. The agency topped Promo magazine's list of the most creative agencies for 2010 and its client work has won a number of the industry's top awards, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
Named by the Dallas Morning News as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group In
Davie Brown Index (DBI)
The DBI is an independent index that determines a celebrity's ability to influence brand affinity and consumer purchase intent. Created from the brand perspective, the DBI provides brands, agencies and media properties with a systematic approach for quantifying and qualifying the use of celebrities in their communications platforms. By delivering unrivaled insights, the DBI serves as a celebrity guide for brand marketers, resulting in the strategic identification of individuals who will enhance brand messaging initiatives and maximize ROI.
The DBI includes more than 1,500 celebrities that are each evaluated by 1,000 consumers. These evaluations are the results of a panel made up of 4.5 million consumers. Our panel is surveyed on the eight key attributes that most affect brand affinity, consumer buying behavior, and purchase intent. Within these attributes, DBI users are able to segment the data into key demographics, including gender, age, and ethnicity.
The TMA Motorsports Index
The TMA Motorsports Index captures race fan perspectives for over 140 drivers, team owners, broadcasters, and crew chiefs across NASCAR, IndyCar and NHRA. With the ability to compare perspectives of both avid and casual race fans, the Index provides critical insights to guide strategic platform development for motorsports sponsors.